Dior x Jordan Luxury Packaging & Environmental Design
Date: December 2023 Tools: Photoshop, Blender/Shapr3d
For this project, the goal was to design upscale packaging for a premium product aiming to create a sturdy box and environment that reflects its luxury. As a big fan and collector of Jordans, I chose to design a luxurious box for the Dior collaboration Jordan 1s.
I designed a box inspired by window shopping, reflecting Kim Jones' admiration for Michael Jordan. The front displays the Air Jordans through a window like a store, with signatures of both figures on the sides. The base has a basketball court design, an iconic dunk image inside, and a Dior monogram cover. A hidden compartment at the bottom stores accessories like shoelaces and keychains
Concept & Draft
Final Design
For the environment design, I thought it would be cool to showcase the product starting on a basketball court and leading into a locker room where the box is displayed along with the fashion pieces included with the collab. This setup creates a unique and interactive experience, highlighting the product’s connection to the sport and adding an immersive touch to the presentation.