HEB Cheesin’ Monger Packaging
Date: March 2023 Tools: Illustrator, Photoshop
The objective was to rebrand an existing HEB food product, and I chose to focus on cheese. My goal was to design a fun and distinctive product that sets itself apart from competitors. To achieve this, I introduced a quirky mascot, the "Cheesin’ Monger," which is central to making the product stand out and be memorable. In addition to the mascot, I selected colors that complement the different types of cheese to help consumers easily identify the product. A unique touch I added was incorporating passport stamps on the packaging to indicate the origin of each cheese type.