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JELEAN ELEA



         

HEB Cheesin’ Monger Packaging

Date: March 2023        Tools: Illustrator, Photoshop

The objective was to rebrand an existing HEB food product, and I chose to focus on cheese. My goal was to design a fun and distinctive product that sets itself apart from competitors. To achieve this, I introduced a quirky mascot, the "Cheesin’ Monger," which is central to making the product stand out and be memorable. In addition to the mascot, I selected colors that complement the different types of cheese to help consumers easily identify the product. A unique touch I added was incorporating passport stamps on the packaging to indicate the origin of each cheese type.