Date: March 2023 Tools: Blender/Shapr3d, Photoshop
The objective of this project was to elevate an existing alcohol product to a luxury-tier identity. For this rebranding, I focused on Tekiwi, New Zealand’s unique tequila. Tekiwi stands out because its plant draws water from the deep aquifers of Golden Bay, which also nourish the renowned Te Waikoropupū Springs, a massive freshwater spring known for its purity. The design for Tekiwi is deeply inspired by New Zealand’s rich Māori culture and stunning natural landscapes. To honor this heritage, I incorporated elements of Tā moko, the traditional form of Māori body art, into the bottle. Additionally, the bottle features a waterfall design, capturing the beauty of New Zealand’s landscapes and symbolizing the pristine water source that defines Tekiwi.